Cheryl Bergeron

Commemorating 60 Seasons of Success

For 60 years, Illinois Soybean Association looked beyond the rows to help its members and partners grow more opportunities from every acre. This campaign celebrates ISA’s past, present and future commitment to driving continued preference for soy from Illinois. From farmers to university researchers, exporters to processors, all those connected through ISA are better by association.

The campaign launched with a video manifesto, print and social that directed to a landing page featuring a mini-documentary series and other content.